Respekt! is a concept based around sustainability and the reduction of food waste created as part of my studies and to a brief by a leading Danish supermarket chain. The concept consists of various printed advertising materials and a video explaining the concept (Danish only). I animated the video in Flash using sketches on cardboard to achieve a rustic look – communicating that this is still the development/concept phase of the project. Based on the campaign and research an academic report was submitted.
On kvickly2013.wordpress.com both video and some of the suggestions for printed material are available to view (opens in new window).