The brief was to develop a simple new cover for the Danish Board of Technology whilst maintaining all the existing elements. In the illustration you can see the process from original through several iterations, and finally the submitted design proposal. I found it important to play with the meaning of ‘World Wide Views’ and combine this with the topic of climate and energy, while staying close to the original (somewhat generic) logo for the project.
This is a work in progress. I have tried to capture some of the beauty and liveliness of Amsterdam in a series of illustrations.
Creative viral campaign for fictive client. The viral campaign also included flash animated web banners and posters with QR codes strategically placed on campus. Even though the campaign was part of a university project, it got lots of hits and surpassed my most optimistic expectations – I was even contacted by local media enquiring about the (made up) facts mentioned, and whether they could do a story on the poor suffering students – based on this I will deem the campaign a success!
The video (Danish w/ English subtitles) can be viewed below
AmsterDane Creative Communication 