The picture below is from one of my favourite campaigns I worked on while at LEGO Company in Billund.
The first Harry Potter movie was just out, and LEGO and Warner Bros. wanted a showstopper micro show display to put in toy- and department stores.
The display shows Harry’s journey to Hogwarts and was made entirely from LEGO bricks (why I loved this assignment).
LEGO x Harry Potter
The brief was to develop a simple new cover for the Danish Board of Technology whilst maintaining all the existing elements. In the illustration you can see the process from original through several iterations, and finally the submitted design proposal. I found it important to play with the meaning of ‘World Wide Views’ and combine this with the topic of climate and energy, while staying close to the original (somewhat generic) logo for the project.
For a while now I have been working on an illustration that reflects my love for the great city of Amsterdam.
I was asked to do the lay-out for a competition poster for one of the student associations at Aalborg University Copenhagen. A fairly straight forward brief, but still fun to play around with the elements and colours.
This is a work in progress. I have tried to capture some of the beauty and liveliness of Amsterdam in a series of illustrations. As of yet I am not sure exactly how they will look finalized and if – and how – they will be used.
Website solution + logo design for guest farm in South Africa’s beautiful Free State
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Creative viral campaign for fictive client. The viral campaign also included flash animated web banners and posters with QR codes strategically placed on campus. Even though the campaign was part of a university project, it got lots of hits and surpassed my most optimistic expectations – I was even contacted by local media enquiring about the (made up) facts mentioned, and whether they could do a story on the poor suffering students – based on this I will deem the campaign a success!
The video (Danish w/ English subtitles) can be viewed below
Hjemby Aalborg (hometown Aalborg) is a university project developed in cooperation with the local tourism authority. They requested proposals for ways to maximize income from their agreement with a leading online travel portal. The result was a suggestion for a campaign to stimulate local businesses to also use the authority’s website for booking hotels for out-of-town stays. The resulting 5% commission would be put back into the local community through a fund.
The project consists of an animated video explaining the broad lines of the concept, and printed direct marketing materials and a communication plan.
The materials can be seen here: hjembyaalborg.wordpress.com (opens in new window)
Respekt! is a concept based around sustainability and the reduction of food waste created as part of my studies and to a brief by a leading Danish supermarket chain. The concept consists of various printed advertising materials and a video explaining the concept (Danish only). I animated the video in Flash using sketches on cardboard to achieve a rustic look – communicating that this is still the development/concept phase of the project. Based on the campaign and research an academic report was submitted.
On kvickly2013.wordpress.com both video and some of the suggestions for printed material are available to view (opens in new window).
In 2012 I documented my year by posting a daily picture to my Facebook account. An inspiring exercise. Somedays had lots of photo opportunities, and others I had to search for an interesting image to post. Below are posted the twelve images – one from each month – I find most interesting or have a special attachment to.